Style is ultimately an expression of your unique self. It is fluid, unforced and natural, yet, style must be deliberate. Personal style is the bedrock of personal shopping.
Here Are A Few Factors To Consider
- Firstly ask pertinent questions e.g lifestyle choices, likes and dislikes etc.
- Think about the individual, try understanding the connection between what they might put in their homes and the manner in which they represent themselves such as grooming and how they dress.
- What image is the client trying to project and what values do they hold dear?
- Draw on shared experiences. Shopping for gifts that relate to some shared memory will hold a deeper meaning than a purchase that is just beautiful.
- Align market intelligence with client requests.
- It’s always wise to start with basics and classics before considering trends.
- For gifts, consider relevance and meaning over short-lived excitement.
- With personal styling, you must always consider the three C’s: Cloth, Cut & Colour.
What Is Personal Shopping?
Personal shopping simply put is curation. It goes beyond shopping for luxury. There is no limit to what the requests are from clients.
From offering styling solutions, sorting out shopping lists, getting a client exclusive access to collections, in-store events, fashion shows, bespoke shopping experiences etc. The list is endless and anything is possible as we go over and beyond.
Personal shopping guarantees increased exposure to extensive lifestyle products as the leg work is done by the personal shopper. The clients budget, preference etc are all deciding factors. The most important aspect of personal shopping which is hardly mentioned, is the psychological factor.
In some cases when the chips are down and the vulnerabilities come to play, in that moment the personal shopper transitions from sales advisor to trusted ally. Lastly it’s all about the impeccable service curated specifically for you.